The Future of Online Shopping Is Here: Doji's AI-Powered Virtual Try-On
The missing piece in E-commerce imo...
Online shopping is convenient, but there's always been one major problem—you never really know how something will fit until it arrives at your door. That uncertainty leads to hesitation, frustration, and a massive number of returns. But what if you could see exactly how clothes from any website would look on you before buying?
That’s where Doji comes in, it’s a cutting-edge virtual try-on app that uses AI to map garments onto a digital version of yourself. What sets Doji apart from other virtual try-on solutions is its remarkable accuracy—the moment I saw it in action, I was convinced this tech could fundamentally transform the online fashion retail landscape.
Founded in 2022 by Stanford graduate and former Apple engineer Dorian Dargan, Doji emerged from a simple but powerful insight: online shopping would never reach its full potential until customers could accurately visualize products on themselves. Drawing from his background in machine learning and user experience design, Dargan built Doji to solve the persistent problem of fit uncertainty that plagues online fashion retailers.
After securing initial funding from Alexis Ohanian's 776 Foundation and completing successful trials with several boutique clothing brands, Dargan has positioned Doji as a potential game-changer in e-commerce, blending cutting-edge AI technology with an intuitive user experience that appeals to both consumers and retailers alike.
The Problem Doji Solves
Even those with the best imagination can't always envision how something will truly fit. Sizing issues drive 30-40% of returns in fashion e-commerce, creating frustration for shoppers and lost revenue for retailers.
Doji changes this equation by offering hyper-personalized shopping experiences where you can see clothes on your virtual twin before committing to a purchase.
From Standalone App to Retail Powerhouse
Right now, Doji is an incredible tool for consumers looking to preview outfits before purchasing. But in my opinion, its real power lies in how it could be integrated directly into retailer websites. Imagine shopping at your favorite online store and, instead of guessing about fit, you simply click a "Try It On" button—powered by Doji.
Similar to Klarna revolutionizing checkout with embedded "Buy Now, Pay Later" options, Doji has the potential to become the industry standard for virtual fittings.
Why Doji Could Transform E-Commerce
Solves a major pain point – Dramatically reducing returns and increasing consumer confidence
Seamless brand integration – Retailers could license Doji's tech to create in-house try-on functions, keeping customers engaged
Increased conversion rates – AI-generated avatars make online shopping feel more immersive, encouraging purchases
The Big Picture
As online shopping becomes more dominant, the future isn't just about selling more clothes—it's about selling smarter. Doji's AI could bridge the gap between digital convenience and in-store confidence, making the act of buying clothes online as natural as trying them on in a fitting room.
The question isn't if this tech will take off—it's when. And Doji might just be leading the charge.